Hey y’all — here’s today at a glance:

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🔗 Mohit’s Picks

My favourite finds of the week 

• Naval’s advice on joining startups. [Link]

• 9 tips for setting boundaries at a new job. [Link]

• How to name your startup- Advice from Rich Barton. [Link]

• Big decisions come with big risks, right? [Link]

• Uncertainty always breeds innovation. [Link]

• How ChatGPT fixed a medical issue. [Link]

• Daymond John explains how money will NOT save your business. [Link]

• The secret to quality isn’t perfection. [Link]

💡 Opportunity: Bharat’s Boring, Big White Space

Not every startup needs to chase AI or fintech.
Sometimes, the real gold lies in government contracts and dusty ledgers.

This week’s idea:
👉 A SaaS platform for MSMEs managing government contracts

India has 63M+ MSMEs. Many of them deal with public procurement. But their backend systems? Mostly chaos.

What they use now:

• Excel sheets and whiteboards

• WhatsApp invoices

• Physical files for compliance

What you could build:

• A dashboard for tender management

• Alerts for site visits, compliance deadlines

• Workflow tools for payments, inspections, and documentation

Think “Zoho for Government Contractors.”
It’s boring. It’s messy. It’s your billion-dollar niche.

🧠 Framework: The 10→100 Focus Filter

Most startups don’t die from competition.
They die from chasing shiny things.

Here’s a 3-step filter I use before building anything new:

✅ Is it 10x better than what users currently use?
✅ Can it unlock 100x growth in the next 12–18 months?
✅ Does it deepen your flywheel (stickiness, referrals, retention)?

🛠️ Tool: Lusha

No intro? No problem.
Try Lusha, a Chrome extension that lets you grab verified contact details straight from LinkedIn.

💼 Use it to:

• Reach investors after they view your post

• Find users of your competitor’s product

• Cold DM relevant podcast guests or founders

⚡ 5 free reveals/month = 60 warm intros a year.
For early-stage founders, that’s gold.

📈 Trend: Regional is the New Global

India’s next unicorn might speak Kannada.

Seriously. Here’s what’s happening behind the scenes:

• Tier 2 startups are hiring in regional languages

• Fintech onboarding flows are running in Marathi

• Agri dashboards are being localized in Telugu

This is personalization at scale, not just translation.

Benefits:

• Lower churn

• Higher trust

• Easier onboarding for non-English users

📣 Building for Bharat? Speak like Bharat.

💬 Quote 

✅ Build it. ✅ Ship it. ✅ Learn from it.
Polish comes later.

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